5 Reasons Your Business Needs A Good Social Media Presence …. Like Yesterday! Duh!

There are 7.6 Billion people on earth, and according to We Are Social and Hootsuite there are now more than 4 billion people around the world using the internet. You know that this means more than half the population of the world are online, so why is your business not on social media?

It is 2021 and it is now absolutely necessary for your business to have a social media presence. If you’re not taking advantage of social media, you’re missing out on a fast, inexpensive, and effective way to reach almost half the world’s population.

Here are other reasons why your business needs a social media presence.

Social Media Presence Helps In Building Brand Awareness.- For people to get to know you, they need to see you first, well maybe not physically but you need to be seen digitally, this applies to your brand too. Social media provides platforms that allows you to be seen and heard by potential clients. The more you are seen, the more your brand is recognized and the awareness your brand needs will be achieved.

You don’t have to be popular to garner the right attention for your business on social media as about 60% of Instagram users say they discover new products on the platform. You just have to be on a platform and with good strategy, you will surely get discovered by your customers.

Humanize Brand And Adds Consumer’s Confidence.- Having a Social media presence makes it easier for prospective customers to run an online background check on your business which is a necessary step buyers take in order to access what business to patronize or trust. With the right content, reviews and comments available on your page showing what you offer and necessary contact information it makes it easier for buyers to make buying decisions and refer your business to family and friends by just a click.

Social media also gives your business a human side, working with a great agency like Urbane Aries to create a social media strategy that is suitable for your business can make all the difference. People want to interact and engage with businesses they patronize and an active social media page helps with that. An example of a business who has utilized social media to not just grow sales but to improve confidence is Starbucks, they maintain a global chain status by harnessing the power of social media to provide timely information and meaningful feedback to its customers.

Great Way To Generate Leads — When you move past brand awareness and engagements, generating leads is the next step in utilizing your social media presence. Leads on social media help you discover people who are interested in your business.It helps you keep in touch with prospective customers. Due to how effective social media lead generation is, many social platforms now offer advertising formats that are tailored to collect leads and brands are using them effectively, an example is when Renault Europe used Facebook lead ads that allowed people interested in learning more about a new model to book a test drive directly from Facebook.

Increase And Improve Sales — They say everything can be sold on social media and it is a true statement. As the numbers of those using social media increases, the number of sales that happen on social media increases too. Social media is an important sales funnel and if well utilized, your business can grow beyond expectation.

Social media networks are creating more tools to make commerce on their platform easier and more secure. With a social media presence you can reach as many people as there are on the platform. It is a simple way to bridge the gap between buyers and sellers in different locations.

Mashable Says that 81% of small and medium businesses use some kind of social platform. Modern entrepreneurs know that the way to bring their business closer to their customer is by investing in social media and it has since proven to be an effective strategy.

Audience Engagement — Feedback and swift communication are important tools in growing a business. Every customer wants to talk and be heard and one of the best ways to achieve this is by having a social media page where customers can air their views, compliments or complaints. With social media, information is passed on quickly and with most platforms having a comment section, the business often gets an immediate response from the customers. Working with a good social media agency will mean you’d have the right content that can drive engagement and encourage interactions. More engagements can lead to more awareness and that can generate more leads and Yes! You guessed right more leads essentially means more sales which is the ultimate goal of every establishment. Based on Global digital data report Social media users grew by 328 million between October 2018 and October 2019, with these numbers, you bet the real market space is truly online.

You should know that your competitors are already using social media for business and so if you’re failing to take advantage of them then you’re at risk of falling behind and you don’t want that. For the best results it is important to know which social network will work best for your brand.You can consult with an agency if you are not sure. Get your business global with a great media presence, reach out to Urbane Aries and let us help your business get the right social media presence needed to soar.

Author — Geraldine Ojukwu — Lead Content Creator at Urbane Aries.

About Urbane Aries — We are a Nigerian based Creative Agency that helps African Businesses and Organizations connect to and reach their audience through effective Social Media Management Strategies & Digital Public Relations. Chat with a Social Media Consultant today.